Nowadays mass media shape people’s minds. Aiming for views, they publish news about incidents and conflicts. They tend to forget about the fact that people react to these events in some way. As a result, people lose confidence in themselves, fall into despair, and become miserable. How can we solve this problem? The IGUMO found an answer to this question. We need to create trends on positive communication by increasing the activity of responsible media.
Modern specialists in management consider social media to be not just a platform for self-realization but a full collection of channels and instruments for improving one’s career. Thus, there’s a reason why Instagram has so many small and medium business accounts and banks and mobile operators search for references to their services on websites. Nowadays modern advertising and PR requires a high level in working with social media.
This summer the IGUMO team applied for a contest held by the Mayor of Moscow in the ‘Children and Youth’ nomination. Though there were many participants there, we were the ones to win a grant to realize our DOCA project. This is our next victory!
Today every company has a marketing department in order to sell its qualified product. Such a skill is very useful for every specialist, especially those whose profession relates to art. That is why our students from the Faculties of Journalism, Design, and Photography attended a series of guest lectures. They were held by Valentin Kuznetsov and Vasily Surin, experts in web-marketing.
The School of Photography in IGUMO and MKIK held the third workshop. The participants were both amateurs in photography and those who are aimed at becoming professionals in it.
The Second Eurasian Women’s Forum was an impressive global event. It had over 1500 delegates from 110 countries. Women politicians, managers, entrepreneurs, and artists came to St. Petersburg to exchange their experience and inspire one another.
The exhibitions of contemporary art help stay in touch with current trends, expand one’s knowledge, and gain inspiration for creating one’s own art projects. That is why this semester our students from the Design College attend one of the most significant cultural events in Moscow.
Probably the most entertaining part of studying at the Faculty of Advertising and PR is provided by workshops held by professionals. This year Philip Gurov, the creator of an agency that deals with PR projects in IT, was the one to start our series of workshops.
We are glad to see the students from the University of Hradec Králové in our college. They came here by the international student exchange program. This time we meet two friendly girls, Andrea Novakova and Michaela Tesnerova.
‘Hello. Sorry, I’m late. I forgot to read about your company yesterday but I really want to work here. Firstly, I want to know how you are going to pay for my sick leave? Oh, one more thing, where can I smoke here? What’s going to happen if I leave work? And the last question is… what are you planning to do if I’m late again?’
The MKIK provides great wonders from time to time. Our group visited the house where Leo Tolstoy lived. It was a wonderful adventure for everyone. Such events brighten the days of studying for every student and turn into memories full of happiness afterwards. We couldn’t help taking an amazing opportunity to expand our knowledge about the genius of Russian literature and learn more about his life.
Marina Volynkina, our rector, moderated an open discussion about the role of mass media in forming a modern shape of women's leadership. It took place at the second Eurasian Women's Forum.
The IGUMO hosted a unique workshop by Sergey Karpov, a top expert in management. How to accomplish a goal? How to become successful and find a dream job? The speaker covered such questions at the workshop.
On September 13, we hosted a meeting with Sergey Karpov, a specialist in management and an associated CIPD member.
Four journalists, three translators, two photographers, and three managers, guided by Marina Volynkina, rector of the IGUMO, worked at the Second Eurasian Women’s Forum. It took place from September, 19 to September, 21 in Saint-Petersburg and joined representatives of more than 100 countries.
Social networks, messengers, and mobile apps changed the psychology of information perception of the whole generation. They opened a path to a new format adapted by media this year. Our students from the MKIK also paid attention to the trend on modern ways to present information.
This summer, many students successfully passed exams and dived into their holidays. However, our students from the Linguistics College love working: after two years of studying at the MKIK, they undertook their practice in children’s camps.
IGUMO became an academic partner of the global Architectural ‘Module’ Conference on Soviet modernism. It will take place in Ulyanovsk.
The Tavrida Forum in Crimea is an all-Russian contest for teenagers. It is considered to be the main Russian forum. Every applicant must complete a creative task to enter the competition. All creative kids of Russia gather at the Tavrida forum every year. Each one is engaged in a certain field: dancing, architecture, art, literature, etc.
The IGUMO offers most productive lectures. Our students make first steps to their future career since the beginning of the studies. They do it during their lectures.