Advertising and PR in IGUMO is understood wider than presupposed by the name of this field of education. IGUMO educates professionals who are in demand in the labour market in the context of the digital economy. Digital communication including online advertising, SMM, and content creation has a special role in our educational programme.
WHAT WE TEACH
- to work with public opinion;
- to create brands and to promote them;
- to organise events;
- to write advertising text and slogans;
- to code site design and to work out infographics;
- to shoot and edit video content;
- to prepare multimedia presentations;
- to conduct marketing research;
- to communicate on social media;
- to conduct business negotiations;
- to speak in public.
Since 2017, our students who undergo practical training working with major Russian and international brands, such as Gazprom, Renault, Harman, KFC, Nike, Oriflame, etc.
WHAT OCCUPATIONS CAN OUR GRADUATES HAVE?
- public relation specialist;
- advertising service employee;
- social media manager;
- event manager;
- content manager.