Description
Within the KULTPROSVET project, students of theAdvertising and Communication College along with students ofthe Design College make and post memes using different works of art. The public team familiarizes followers with little-known artworks in creative and humoristic ways.
There are teams of students working on creating memes. They always post memes with interesting captions. Today, the KULTPROSVET public has become a real media having over63 thousand subscribers.
Goal
Fulfilment of students’ creative potential.
Acquisition skills of memecreation and online promotion.
Interaction Formats
Team cooperation, brainstorms, analysis of artworks, preparation and publication of posts, online communication with audience.
Results
Realisation of the project for professional portfolio.
Skills of content marketing, online promotion without budget.

Marina
Volynkina