The Advertising and Communication College combines classical humanitarian basis and relevant online technologies. Students learn how to manage communication and use it for business purposes.
Students get in-depth knowledge and skills in modern advertising field: they learn copywriting, online-marketing and SMM, business communication, event management, elaboration of websites, and graphic design.
Practical training has a key place in the programme of the Advertising and Communication College.
In the second year, students begin working on their own projects. They create social media accounts, promote microbusinesses and music performers, launch online stores, and create collaborations with brands.
The practical training takes place within the Agency for Relevant Communication students’ business incubator. Here the students join the IGUMO and MKIK projects and learn to work in a team with designers, photographers, translators, and journalists.
During practical training, our students take internships in leading advertising, communication, and digital agencies, in advertising departments of large enterprises, and in start-up companies. Places of practical training are chosen by Deans individually for each student.
The curriculum consists of three practical training periods. During this time, every student will be able to explore different spheres of activity and find a profession according to his or her own preferences. Most undergraduates are offered employment where they have completed their internship.