THE INSTITUTE
FOR THE HUMANITIES
AND INFORMATION TECHNOLOGIES
Internet Academy. Search Optimization.

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At the IGUMO website a new Virtual Internet Academy was established in order to impart useful practical knowledge to future young specialists. The first section of the project represents Internet-marketing technologies to our users.

At the age of rapidly developing information technologies any experienced user can create a website. Different existing software programs help young webmasters create a website in no time. But this is half way to success. What can be done in order to promote your website as the most relevant in content and easy for search? According to statistics the quality of search engines facilitate 80% traffic to the website.

R.A. Piskunov, one of our graduates, a young teacher and a developer of the training program on the history of different search engines gave an overview of the two modern mega systems (Google and Russian Yandex) growth. The developers of these systems had learnt their predecessors’ lessons and modified the criteria of search query ranking. The website page rank was determined as the only correct quality criterion.

Much prominence was given to SEO-optimization. The content quality is the result of everyday purposeful work taking into account query statistics and optimization gradient.

04.04.2011


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