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FOR THE HUMANITIES
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Fantastical Worlds in the Three-Dimensional Space of the Earth

Can you well imagine finding yourselves in the middle of a ten-meter sphere surrounded by a city of the future? And then quickly getting on a comfortable express or an airliner to travel very far from here? We are going to introduce you to a man who can make this real. This man is Alexander Yevgenievich Kaurykh, a master of real time interactive digital visualizations.

His job now is travelling in time and space. To take this job he brought together the competences of an art director, an engineer and an IT-specialist. At present day A.Y.Kaurykh is the head of a small but successful company DviZ. A.Y.Kaurykh is ready to share his knowledge and experience with the students of the Institute for the Humanities and IT since they are future specialists.

A.Y.Kaurykh singles out as a priority not only the IGUMO Department of Design but also such departments as the Department of IT, the Department of Advertising and PR and the Department of Drama.

As our contemporaries think, design is not just a functionally organized space with successful colouring used in the creation of interior. Avant-gardists of design claim that even when we comply with these conditions, it must not remain static. The nature of design has to change according to the movements of a man and create the mood due to numerous effects.

In the applied sphere of the advertising business this concept is large-scale, since from the very start it was meant for the public. Such thing as mapping projection on a small copy of Kazan Cathedral endows the chronicle of Saint-Petersburg with soul. It can also be the Kremlin in Moscow, or the Statute of Liberty in the USA.

However, according to A.Y.Kaurykh, art direction is still a fundamental principle of the action. Especially if there is a well-known media image recreated with its very own plastique.

The extravaganza of colours and laser shows became a big part of show-business.

Even though the digitization of the material takes a lot of time, for instance, a digitization of a 20 second video will take more than a month, new technologies may help to make this process mobile and even interactive.

04.10.2011


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