DESCRIPTION 

The ‘YANDEX’ Internet Marketing Programme project consists of lectures and practical classes conducted by ‘Yandex’ experts for students of the Advertising and PR College of the International College for Arts and Communication (MKIK). The students get first-hand knowledge about the structure of the digital marketing, key professions, and requirements for specialists. They learn in practice how to plan contextual and media advertising, analyse website metrics data, develop turbopages, promote sites in the search engine, and interact with bloggers.

GOAL 

Acquisition of practical skills in online promotion and analytics.

INTERACTION FORMATS 

Business games, lectures, workshops, practical classes.

EXPECTED RESULTS 

Practical experience in using modern digital marketing tools. 

Skills of placing contextual advertising, analysing website traffic, planning a promotion strategy, knowledge of the market structure and options for professional development in the digital field. 

Certificate from ‘Yandex’.