Description:
Agency for Relevant Communication is a business incubator, the team of which consists of IGUMO and MKIK graduates. Advertising and Communication college students receive practical training in this unit. Along with designers, photographers, journalists, and translators they learn to deal with real professional tasks: making social media posts, elaborating landing websites, planning advertising campaigns, creating memes for publics.
Goal
To provide Advertising and Communication college students with a venue for gaining first professional experience.
To promote students’ creative realisation.
Forms Of Interaction
Teamwork on communication projects: briefings, brainstorm sessions, research, and analytics; content development: copywriting, visual selection, social media posting, promotion of online projects; announcement and organisation of events.
Results
Professional portfolio, which will be in demand in future.
Skills of teamwork on communication projects, experience of interaction with designers, photographers, journalists, and translators.

Marina
Volynkina